Reading a Pet Food Label

Weight before cooking

Fresh chicken is roughly seventy percent water. Once it is cooked down it weighs a fraction of what it did when the list was written, so an ingredient list that opens with fresh meat may contain less protein than one that opens with a concentrated meal.

Look at the guaranteed analysis

The percentages there are the honest comparison. Protein, fat, fibre and moisture, side by side, tell you more than the order of the ingredient list ever will.